How Dorsal Bracelets achieved a 150% increase in SMS opt-in with Amped

Since its launch in 2018, Dorsal Bracelets has upheld a simple mission: undo damaging ocean pollution. For every sale of the brand’s marine-inspired jewelry, the company’s partnership with Empower Eco recovers one pound of plastic from our oceans — with 159,240+ pounds of plastic removed to date.

Chad Ross, Founder & CEO of Dorsal Bracelets, explains that Dorsal is a lean team, meaning cost and convenience are always top-of-mind. When he set out to find a popup platform to level up the Dorsal website, he looked for three criteria: 

1. Clear ROI — Chad wanted to ensure the popups would pay for itself by successfully converting SMS and email signups into actual customers. 

2. Hands-on, intuitive customization — Second, he wanted a wide range of customization options that were still easy to implement, such as switching up placements without having to tweak any code. 

3. Beautiful, on-brand visuals — Lastly, Chad wanted any kind of popup on the Dorsal site to have a modern, simple design and brand-consistent colors and fonts. 

He tested out a variety of popup providers, but none of them delivered on all three fronts. Luckily, Chad soon learned about Amped through Twitter and was floored by the email and SMS signup rates we’ve driven for brands — all far above the average for DTC storefronts. 

By the end of Dorsal’s Amped trial, Chad was hooked.

Implementing popups with Amped was a game-changer for Dorsal Bracelets from day one. Chad attributes this to three pieces of our solution: 

Benefit #1: Amped delivers near-instant positive ROI. 

Chad admits that he initially wasn’t sold on the idea of investing in a top-tier popup tool. But, once he saw ROI almost immediately after implementing Amped, he knew our popups would be here to stay on the Dorsal site. 

“My goal for the next 6–12 months is for email and SMS to make up 30–40% of all revenue (currently at 28%),” Chad explains. “I immediately knew Amped was going to make that easier.” 

Benefit #2: Customizations are aesthetically pleasing & effortless. 

Chad emphasizes how intuitive and easy it is to navigate Amped’s interface. If he wants to tweak imagery or copy to reflect seasonal events and sales, it’s as simple as clicking one button, highlighting, and retyping. Plus, the end result is always a clean, attractive design. 

Benefit #3: Amped powers quick and effective A/B testing. 

Thanks to Amped, Chad can provide website visitors with different types of offers at once, view the data on what’s working, and optimize accordingly. In other words, Amped helps him execute split testing with none of the wasted time or complexities. Chad credits this with driving more conversions for Dorsal as well as saving him time to focus on designing new popups.

Since onboarding with Amped, Chad spends significantly less time building popups for Dorsal Bracelets and far more time focusing on operations to take the brand to the next level. 

Here’s a snapshot of the results Amped has driven for Dorsal Bracelets so far: 

• 53% more emails captured
• 150% more SMS captured
• 498% increase in SMS revenue

The metric benefits and ROI are clear as day. Looking ahead, Chad is excited to continue testing new templates and integrations to collect and convert even more email and SMS subscribers. He’s optimistic about hitting his revenue goals, especially since he has Amped behind him.