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Learn how Fulton teamed up with Amped to deploy functional, branded popups, engage more than 100,000 monthly site visitors, and ultimately triple their email capture rate.
3x
Increase in email opt-in rate
2x
increase in SMS opt-in rate
$19k/mo
increase in SMS revenue
“The capture rates alone, I never believed would be achievable for our brand. On top of that, the shopper experience looks beautiful, which I’m so proud of. None of that would be possible without Amped.”
“The capture rates alone, I never believed would be achievable for our brand. On top of that, the shopper experience looks beautiful, which I’m so proud of. None of that would be possible without Amped.”
Libie Motchan
Founder of Fulton
Libie Motchan
Founder of Fulton
Fulton is modernizing arch support with their comfortable, supportive, and sustainable insoles — based on the belief that whole-body wellness starts from the ground up. After trying several built in free popup solutions, Fulton was ready for something that didn’t look like every other popup and was curious how high they could take their opt-in rates.
More than 100,000 monthly visitors land on the brand’s website, and Fulton wanted to capitalize on every opportunity to capture, nurture and convert more leads. They reached out to Amped to set up SMS and email capture and retention solutions.
Fulton is modernizing arch support with their comfortable, supportive, and sustainable insoles — based on the belief that whole-body wellness starts from the ground up. After trying several built in free popup solutions, Fulton was ready for something that didn’t look like every other popup and was curious how high they could take their opt-in rates.
More than 100,000 monthly visitors land on the brand’s website, and Fulton wanted to capitalize on every opportunity to capture, nurture and convert more leads. They reached out to Amped to set up SMS and email capture and retention solutions.
About
About
The Fulton team realized 100,000+ monthly visitors were browsing their website — but not converting into subscribers. They started exploring solutions to turn that ample traffic into dollars.
The brand decided to implement popups to capture email and SMS signups, design attractive welcome experiences, and gradually turn visitors into paying customers. Unfortunately, every popup they tried made it difficult to stand out, explains Libie Motchan, Founder of Fulton.
The Fulton team realized 100,000+ monthly visitors were browsing their website — but not converting into subscribers. They started exploring solutions to turn that ample traffic into dollars.
The brand decided to implement popups to capture email and SMS signups, design attractive welcome experiences, and gradually turn visitors into paying customers. Unfortunately, every popup they tried made it difficult to stand out, explains Libie Motchan, Founder of Fulton.
Fulton needed a new solution to convert their 100,000+ monthly visitors
Challenge
Fulton needed a new solution to convert their 100,000+ monthly visitors
Challenge
“We realized that if we could capture email addresses, there was a big opportunity in the follow-ups that occur after visitors come to our website. But the email captures we built weren’t where they needed to be.”
“We realized that if we could capture email addresses, there was a big opportunity in the follow-ups that occur after visitors come to our website. But the email captures we built weren’t where they needed to be.”
Libie Motchan
Founder of Fulton
Libie Motchan
Founder of Fulton
The first solution Fulton tried was too plain to capture site visitors’ attention, while the next solution felt too “unbranded” to mesh with Fulton’s identity — to the point where Libie felt anxious about putting it on their storefront. Although they discovered some offers and messaging that worked (i.e., a spin-to-win wheel that captures email data), by and large, traditional popup platforms missed the mark.
Luckily, they soon discovered Amped. “And we have not looked back since,” says Libie.
The first solution Fulton tried was too plain to capture site visitors’ attention, while the next solution felt too “unbranded” to mesh with Fulton’s identity — to the point where Libie felt anxious about putting it on their storefront. Although they discovered some offers and messaging that worked (i.e., a spin-to-win wheel that captures email data), by and large, traditional popup platforms missed the mark.
Luckily, they soon discovered Amped. “And we have not looked back since,” says Libie.
Libie found Amped through social media — and was skeptical at first. Were the results too good to be true? However, what started as a short test run evolved into a long-term partnership. After onboarding with Amped, Fulton was up and running within 24 hours. Plus, our team immediately built a branded popup that matched Fulton’s design guidelines and facilitated the transition from one SMS provider to another. In Libie’s words:
Libie found Amped through social media — and was skeptical at first. Were the results too good to be true? However, what started as a short test run evolved into a long-term partnership. After onboarding with Amped, Fulton was up and running within 24 hours. Plus, our team immediately built a branded popup that matched Fulton’s design guidelines and facilitated the transition from one SMS provider to another. In Libie’s words:
Amped combines functional, on-brand popups with proactive client support
Solution
Amped combines functional, on-brand popups with proactive client support
Solution
“The Amped team just looked at our website and were able to help us create something on-brand and effective. It was all very intuitive, and their solutions look great on any screen or device.”
“The Amped team just looked at our website and were able to help us create something on-brand and effective. It was all very intuitive, and their solutions look great on any screen or device.”
Libie Motchan
Founder of Fulton
Libie Motchan
Founder of Fulton
After all, one of Libie’s biggest concerns was the popup design. She worried about the shopper experience (Would it match the website’s aesthetic? Would it function seamlessly?), but did not want to take time out of her already packed days to experiment with design and implementation. In response, Amped took care of this (and more), so the Fulton team could focus on converting their new email signups into loyal buyers.
After all, one of Libie’s biggest concerns was the popup design. She worried about the shopper experience (Would it match the website’s aesthetic? Would it function seamlessly?), but did not want to take time out of her already packed days to experiment with design and implementation. In response, Amped took care of this (and more), so the Fulton team could focus on converting their new email signups into loyal buyers.
“The Amped team helps me iterate, sets up new tests, and tells me when they think there’s a chance to build something even better. The support has just been great.”
“The Amped team helps me iterate, sets up new tests, and tells me when they think there’s a chance to build something even better. The support has just been great.”
Libie Motchan
Founder of Fulton
Libie Motchan
Founder of Fulton
Before teaming up with Amped, Libie didn’t believe her brand could achieve results above standard industry rates. Today, Fulton has tripled their email opt-in rates — bringing them well above the average. Here’s a snapshot of the results so far:
Looking ahead, Libie is excited to continue easily A/B testing different popup campaigns, especially as Q4 and the holidays come around. Testing timely messaging will be crucial, and Libie plans to leverage Amped’s insights to power even more growth in months to come.
Before teaming up with Amped, Libie didn’t believe her brand could achieve results above standard industry rates. Today, Fulton has tripled their email opt-in rates — bringing them well above the average. Here’s a snapshot of the results so far:
Looking ahead, Libie is excited to continue easily A/B testing different popup campaigns, especially as Q4 and the holidays come around. Testing timely messaging will be crucial, and Libie plans to leverage Amped’s insights to power even more growth in months to come.
With Amped, Fulton grew their opt-in rate by 3x — well above industry standards
Results
With Amped, Fulton grew their opt-in rate by 3x — well above industry standards
Results
“Our new popups represent Fulton effectively and are extremely on brand. That’s definitely why Amped is on my list of tools that I recommend to everyone.”
“Our new popups represent Fulton effectively and are extremely on brand. That’s definitely why Amped is on my list of tools that I recommend to everyone.”
Libie Motchan
Founder of Fulton
Libie Motchan
Founder of Fulton